Wellness Month was CBT Architect's month-long, firm-wide initiative to promote healthier habits among its employees. I created a brand system for the initiative that aimed to reflect the upbeat and active nature of the programming that month. Deliverables included posters, placards, and digital graphics.
Posters displayed in the office lobby
Series of posters hung in the stairwell. Each compares the number of steps taken to get to that floor to the height of one of the firms projects.
Placards hung around the office displaying wellness-related fun facts and affirmations.