The Foundry
Website Redesign
A responsive and scalable redesign that helps visitors learn more about a new community center and provides them a frictionless way to reserve space within the building.
About The Foundry
The Foundry is a nonprofit community space and creative innovation center based in Cambridge, MA that was opening to the public for the first time in September 2022.
Project Summary
Ahead of their opening, stakeholders wanted to redesign and relaunch their website to allow community members to learn more about the space and create excitement around its opening.
Specifically, stakeholders wanted to prioritize the development of a room reservation feature on the site.
Client Goals
Inform
Introduce the organization before the opening and provide them opportunities to learn more about the organization and upcoming events.
Engage
Allow users to get involved with the organization online by reserving rooms, signing up to volunteer, and donating.
Connect
Showcase the organization's commitment to creating a diverse and inclusive space that community members can imagine themselves in.
Project Challenges
Working with limited photography
Because the building was still undergoing construction at the time of the site launch, the client had very few photos of the space, and the photos that did exist were low quality.
A wealth of information
The organization has a lot of ways it wanted to engage with the community, all of which needed to be represented on the website and clear enough for visitors to understand at a glance.
Limited time until launch
With only 4 weeks until the client wanted to debut a developed site, planning and prioritizing was crucial.
How can the new website instill interest and trust in a space that cannot yet be visited?
Process
Research
Discovering what potential users expectations and needs are.
Strategize
Prioritizing and outlining the site’s content and features.
Design & Develop
Developing the look and visual design and translating that to Webflow.
Test & Revise
Testing a prototype of the site to find and revise issues before launch.